Brand Content
CHLOE X M4W
The Paris-based fashion house Chloé and Made For A Woman (M4W) join forces in a groundbreaking collaboration, urging consumers to ponder the global consequences of their fashion choices. Through this partnership, Chloé and M4W present two intricately woven raffia hats, inviting you to trace their journey and emphasizing the commitment to ethical, handmade production. Each piece is the celebration of the work of the talented MALAGASY artisans that stand behind its production.
Watch the video here.
MIREHITRA INDRAY NY AFO - Clarté
Aina Jo Harimanjato, the creative director and founder of the clothing brand Cla book, intertwines real-life stories with an exploration of identity and intimacy, capturing the essence of contemporary Malagasy youth. Through his creations, he delves into questions of personal identity and socio-economic landscapes, engaging with the struggles and triumphs of the current generation, inviting reflection on doubt, resilience, and the pursuit of happiness.
Upcycled Denim
Seconde Main, founded by artistic director Jessica Solomon, is a unique brand that focused on upcycling used denims and cotton shirts. Malagasy weaving and embroidery techniques are employed to transform these materials in distinctive ways, celebrating local craftsmanship and contemporary design.
Watch the video here.
Website: https://secondemain-brand.com/
A NARRATIVE THAT BUILDS CONNECTIONS
TALACH is much more than just a story. It's a tale of connections—connections that naturally form among family members, friends, collaborators, and unbreakable ties to their native land, Madagascar.
With international distribution, the brand aspires to serve as a bridge connecting individuals across the globe, contributing to a network of shared moments and lasting bonds.
M4W SS24 FALY COLLECTION TEASER
This sculptural and colorful collection seamlessly complements the nature that inspires M4W throughout their design process. From organic shapes to rich, earthy tones encompassing vibrant greens, pinks, purples, and blues, alongside natural textures and their signature fringes, each piece is meticulously handcrafted using traditional techniques and eco-friendly raffia.