UPCYCLED RTW Collection x MODES
PROJECT NAME
April 2023
Location: Antananarivo, Milan
On May 12th 2023, M4W launched their first-ever ready-to-wear collection in an exclusive collaboration with multibrand luxury retail platform, Modes.
ANOKA STUDIO had the opportunity of conducting the official photo shoot for the collaboration featured in prominent media such as Vogue Italia and Marie Claire Italia or L'Officiel (article here).
The capsule collection include dresses adorned with floral embroidery, fringed skirts, a selection of bandana, fringed, and corseted tops, as well as M4W's signature macramé hats and headpieces.
Everything is handmade using a combination of traditional and innovative weaving techniques, using locally-sourced raphia and precious stones as well as intricate beaded details.
The collection features 5 vibrant summer colors plus a rainbow print made entirely of upcycled raphia to further our environmental sustainability efforts and reduce waste. Available in store at six of the retailer's locations, including Paris, Milan, Forte Village, Porto Cervo, Portofino and Forte dei Marmi, the collection debuted in Paris on May 12 with a special first-look event for select clients, press, and VIPs.
Photography Courtesy of MODES - Made For A Woman
